Authors and small business owners 7 day vision


Authors and small business owners you make one resolution or several, the best way to see them through is to turn them into a vision. The 7-Day Challenge will help you lay the foundation for a vivid vision that will keep you motivated and on track. The steps are simple and straightforward but highly impactful. This challenge ensures that your intentions for the new year remain alive and top-of-mind as the year progresses. You will struggle less and be far less likely to resign yourself to failure. In essence, the steps in this challenge will help you craft your best year yet, bringing meaningful changes to your life.

The SMART acronym is a formula designed to make goals more attainable. Since your vision consists of goals, it’s the perfect place to start. In essence, SMART is the smartest way to make your goals tangible and easier to realize.

This challenge lays the foundation upon which the other six challenges will be built. It consists of two steps:

  1. Make a list of the goals that make up your vision for the new year—your resolutions.
  2. Apply the SMART formula to each goal or resolution.

Here’s how SMART works:

S stands for Specific:
The less ambiguous your goals are, the easier they will be to attain. For instance:



Vague: “I will lose weight.”

Specific: “I will lose 20 pounds by the end of the year.”

Vague: “I will make more money.”

Day 1: Podcast Platform Promotion

Task: Research and identify the key features and audience demographics of each of the 7 new podcast platforms.
Task: Create unique promotional strategies for each platform to attract new listeners.
Goal: Increase downloads by 10% on platform by the end of the week.

Day 2: Authors and Small Business Owner Engagement

Task: Reach out to 5 authors and 5 small business owners to schedule interviews on the show.
Task: Prepare compelling questions and talking points for each guest.
Goal: Enhance engagement with authors and small business owners to improve show credibility and attract new listeners.

Day 3: Growth Tactics Implementation

Task: Implement growth tactics such as SEO optimization, social media marketing, and email newsletters to attract more listeners.
Task: Collaborate with influencers or other podcasts to cross-promote the Hollis Chapman Show.
Goal: Increase show engagement and attract a new audience segment to drive downloads.

Day 4: Setting Measurable Goals

Task: Set specific, measurable goals for the upcoming year, including a 20% increase in income.
Task: Break down the goals into actionable steps and timelines.
Goal: Create a roadmap for success and track progress towards the income increase target.

Day 5: Interview Preparation

Task: Conduct research on upcoming guests and their areas of expertise.
Task: Develop a compelling introduction for each guest and customize questions based on their background.
Goal: Improve the quality of interviews and attract more listeners through engaging content.

Day 6: Guest Promotion

Task: Create promotional materials and social media posts highlighting the upcoming guests and topics.
Task: Collaborate with guests to promote the episode to their audience.
Goal: Increase show visibility and attract new listeners through guest promotion efforts.

Day 7: Income Growth Strategy

Task: Evaluate the current sources of income for the Hollis Chapman Show.
Task: Identify potential new revenue streams, such as sponsorships, merchandise, or premium content.
Goal: Develop a strategy to increase income by 20% in the upcoming year and track progress towards reaching the target.

By completing this 7-day challenge, the Hollis Chapman Show will be equipped with a solid foundation to leverage the new podcast platforms, engage with authors and small business owners, attract more listeners, and strategically boost income in the upcoming year. This structured and motivating plan aligns with the show’s vision of driving success and growth in the podcasting industry.

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